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Journey towards digitization
Next Article -- shares Add to Queue. Rich Mintzer. Guest Writer. June 5, 4 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur. Entice them with offers that are time-bound, which can also increase the chances of them converting faster.
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Sometimes it so happens that users are really active in the first few days of discovering your website, and then they simply phase out. You need to re-engage them and bring them back to your website and encourage conversions. Users sometimes forget that they have added an item to their cart. You can easily remind them and probably give them a special discount to encourage them to make a purchase. Notifications about new offers, discounts, season based sales and trial expiry can easily notified to the users, to bring them back to your site.
Notifications encouraging referrals can also be sent where the user an get special discount or referral points once they make a purchase. This increases the chances of not only building your subscriber base but also increasing sales. When you launch a new product, you need to inform the users about this.
This also gives you an opportunity to upsell. You can build curiosity, with product updates and show them how it is better that the older version. This also helps to keep them in loop and avoid confusion and give them a seamless experience. Web push has made it easier for users to give feedback.
Using Stumbling Blocks as Stepping Stones
No more lengthy forms, just for users to say they like your products or not. Users hardly have the time nor the patience to do so. With just one click, the users can give their feedback. You can easily inform users about the new blog post that you just published, or eBook that is there for grabs. It is easier to bring the users to your website by promoting your blog sometimes, rather than directly selling your product. You can also provide them with a detailed content on what your product is all about, quick tips to provide users some value out of it etc.
Small businesses look for marketing channels that are — Cost effective Simple to understand Easily reach users SMS and Email — Do they have what it takes? Website Push Notifications — Does it make the cut? Start engaging with your users from day one. Try Web Push Notifications for Free! What value can Web Push Notification bring to the table Web push notifications are packed with amazing features that will help you to — Engage users from first touch point and generate leads Retain users to drive repeat traffic Retarget users to boost sales According to leadpages, here are the goals of SMBs — As you can see, web push pretty much covers most of them.
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NetworkBulls AmigoBulls How web push can help small businesses communicate better It is all about reaching the right crowd and communicating the right way. Which categories do they always choose from? Once you know what the users prefer, you can send notifications accordingly. If you send notifications without keeping in mind their interest, they might just start considering you as spam.
For example, if you have a sale exclusively for New York users, there is no reason why the notification should be sent to users in Chicago. Local time notification Notifications need to be sent according to different time zones to avoid sending notifications to the users at the wrong time. Banner images With web push supporting rich notifications, you can amplify your message with a banner image.
Stumbling Block 1 — Resistance to change Though change is the only constant, it is frightful for most. Swap to Stepping stone — Education Organizations can turn the above block to a stepping stone with education and right mix of tools like gamification and simulations. Stumbling Block 2 — Focus on hierarchy Organizations that practice stringent policies adhering to hierarchy and decision making are a sure shot block for innovation to brew.
Swap to Stepping stone — Gifting autonomy Creating a culture where everyone can explore and is empowered to challenge the existing ways of work is through gifting them autonomy.
Position NAV as stepping stone for more Dynamics 365 ‘Tenerife’ deals
Stumbling Block 3 — Affinity to Siloed Functioning This stumbling block is perhaps the most harmful to innovation. Swap to stepping stone — Originality and collaboration Innovation is synonymous with originality and collaboration. Published by: Nikita Madhu in Blog. Share on Facebook. Share on Twitter. Leave a Reply Cancel Reply. Single Edit Column Edit. Connect with us. Stay Updated Sign up for our free newsletters, including tips to improve workforce capability through technology. Contact Us. Watch Video.
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